The Powerful and Proven Solution Selling® Process, Updated for Today's High-Speed, Higher-Pressure Sales Challenges the original Solution Selling rewrote the rules for the sales profession. Today, the revolutionary yet practical Solution Selling method remains the primary selling process for salespeople competing in every industry around the world, and in every size of business--from the smallest firms to the largest Fortune 500 corporations.The New Solution Selling comprehensively updates this proven effective approach to help you succeed with today's no-nonsense markets and buyers. A practical guide designed to provide hands-on value to frontline salespeople as well as sales managers and executives, this step-by-step book shows you how to streamline the sales process by:Understanding your buyers, their situations and, most importantly, their needs Supplying mutually defined solutions to your customers' recognized problems Gaining access to key decision makers Controlling the buying process Defining milestones that can be measured and forecasted solution selling first won its well-earned reputation among technology companies. now The New Solution Selling shows how the same principles and process may be applied to any business relationship in any industry. This results-based book will show you how to improve your sales performance by first understanding your customers' challenges--and then providing intelligent, accessible, and field-proven solutions to those challenges."We have put the principles of Solution Selling® at the core of our selling process--helping all of our 5,000-strong sales professionals, and thousands of Microsoft's business partners, consistently apply proven sales principles to make a real difference to our customers and meet expectations. the new solution selling describes how top-performing salespeople behave, and how this behavior fosters success--for both the customer and the salesperson." --Kevin Johnson, Group VP Worldwide Sales, Marketing, and Services, Microsoft (From the Foreword)the sales profession has changed tremendously in the past decade. buyers who once made time to discuss their problems now expect sales professionals to have the business acumen that's necessary to understand and diagnose those problems before they arrive. more importantly, these buyers will only listen to--and buy from--salespeople who can provide them with solutions that are both convincing and workable.The New Solution Selling shows how to apply the proven Solution Selling approach in the can't-stop-to-talk pace of today's business. The result is a logical and practical process for sales success, one that improves both individual productivity and organizational return on investment. This important book features: Completely updated Solution Selling sales process, principles, a... (McGraw-Hill)