This first European edition of "Social Psychology" builds on the factually rigorous and intellectually provocative work of the original US book to offer a comprehensive discussion of one of the most captivating, dynamic and popular areas of psychology. Thoroughly revised and updated to include the most up to date research from Europe, North America as well as more International research, this book serves to help us answer many fundamental and intriguing questions about our selves and those who surround us, including: How does thinking - both conscious and unconscious - drive our behaviour? What leads people sometimes to hurt and sometimes to help one another? What fosters group unity, cohesion and mutual influence? This book will help you study this exciting discipline and help you find answers to these and other questions. This text has been written for the student, to be accessible and interesting, helping them to expand their understanding and motivate them to enquire and analyze as they study.Key features include: examples of European and international research drawn from both classic and contemporary studies; The Inside Story: these first person essays provide students with insights into what motivated various social psychologists to study certain questions and phenomena; Focus On: This feature gives students an in-depth exploration of a topic presented in the text; Research Close-Up: This feature offers in-depth looks at scientific explorations of fascinating questions. They provide students with a detailed understanding of how social psychologists use various research methods to explore puzzling questions and reveal important insights; and a range of other key features are also being retained for this edition, including margin definitions, chapter outlines and summing up sections. New to this edition: New Chapter: This edition includes a completely new chapter on Social Categorization and Social Identity. This edition also includes a completely new chapter on Methods and Conceptual Issues, and expanded Terror Management Theory coverage.An Online Learning Centre accompanies this book and provides the following resources: For Lecturers: PowerPoint Presentations Lecture and Discussion Ideas; Assignment Ideas; Film and Video Suggestions; and, Image Bank. It also includes for students: Self Test Questions; Weblinks; and Course-wide: Glossary - Swedish Glossary, Norwegian Glossary, and Social Sense (videos).