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100 Things Every Designer Needs to Know About People | 2:a upplagan
- Häftad, Engelska, 2020
- Författare: Susan Weinschenk
- Betyg:
225
kr
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Beskrivning
In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play.
Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day — from choosing fonts and chunking information to motivating people and guiding them towards purchase.
Not just another “web design guidelines” book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and “urban legends” that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs.
The concise, practical, full-color guide to building great web sites and apps by reflecting human psychology in all you do – now fully updated for the latest research!
- Learn what motivates human behavior, and apply that knowledge in all your web designs
- Grounded firmly in science, but more accessible and easier to apply than ever before
- Fully updated to reflect new research findings in areas ranging from motivation to emotion
Om denna bok
100 Things Every Designer Needs to Know About People av Susan Weinschenk är en Häftad bok med 256 sidor på Engelska. Detta är den 2:a upplagan som utgavs 2020 av Pearson Education.
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Används vid svenska universitet
Denna kurslitteratur används aktivt i 1 universitetskurser vid lärosäten runt om i Sverige, inklusive:
- Linnéuniversitetet: 4TS346
Produktinformation
Kategori:
Okänd
Bandtyp:
Häftad
Språk:
Engelska
ISBN:
9780136746911
Upplaga:
2
Utgiven:
2020-08-18
Förlag:
Pearson Education
Sidantal:
256