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Strategic Communication | 2:a upplagan
- Danskt band, Engelska, 2022
- Författare: Mats Heide, Jesper Falkheimer
- Betyg:
571
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Beskrivning
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.
After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.
After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Om denna bok
Strategic Communication av Mats Heide och Jesper Falkheimer är en Danskt band bok med 254 sidor på Engelska. Detta är den 2:a upplagan som utgavs 2022.
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Köp Strategic Communication begagnad från Campusbokhandeln och spara upp till 25% jämfört med nypris. Du kan bevaka den här boken så får du ett mail så fort vi får in den i lager som begagnad.
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Används vid svenska universitet
Denna kurslitteratur används aktivt i 1 universitetskurser vid lärosäten runt om i Sverige, inklusive:
- Göteborgs universitet: MK1404
Boken är särskilt populär inom Media & kommunikation-programmen.
Produktinformation
Kategori:
Media & kommunikation
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9780367769291
Upplaga:
2
Utgiven:
2022-08-16
Förlag:
Okänt
Sidantal:
254