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Routledge Handbook of International Sport Business | 1:a upplagan

Routledge Handbook of International Sport Business | 1:a upplagan

  • Danskt band, Engelska, 2020
  • Författare: Mark Dodds, Kevin Heisey
  • Betyg:
541
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Beskrivning

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law.

Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:






International Sport Business Strategy



Sport Marketing



Sport Economics and Finance



International Sport Law



Sport Media and Communication



Sport Tourism



Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Produktinformation

Kategori:
Kultur
Bandtyp:
Danskt band
Språk:
Engelska
Förlag:
Okänt
Upplaga:
1
Utgiven:
2020-02-25
ISBN:
9780367896874
Sidantal:
420

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