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Managing Business Relationships | 1:a upplagan
- Häftad, Engelska, 2011
- Författare: Lars-Erik Gadde, Håkan Håkansson, David I Ford, Ivan Snehota
- Betyg:
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Bästa pris
333
kr
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Du sparar 253 kr
(43%)
mot nypris
586
kr
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kr
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Kim
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Du sparar 273 kr
(47%)
mot nypris
Butikslager
Onlinelager
10+ st i lager
Beskrivning
No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.
This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.
Features:
• Provides a structured way to understand business networks and their meaning for the practicing manager.
• Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.
• Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.
This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.
Features:
• Provides a structured way to understand business networks and their meaning for the practicing manager.
• Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.
• Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.
Om denna bok
Managing Business Relationships av Lars-Erik Gadde, Håkan Håkansson, David I Ford och Ivan Snehota är en Häftad bok med 256 sidor på Engelska. Detta är den 1:a upplagan som utgavs 2011 av John Wiley And Sons Ltd.
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Köp Managing Business Relationships begagnad från Campusbokhandeln och spara upp till 47% jämfört med nypris. Begagnade exemplar finns från 313 kr medan nya kostar 586 kr – en besparing på 273 kr. Köp tryggt med Campusbokhandeln.
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Används vid svenska universitet
Denna kurslitteratur används aktivt i 5 universitetskurser vid lärosäten runt om i Sverige, inklusive:
Produktinformation
Kategori:
Okänd
Bandtyp:
Häftad
Språk:
Engelska
ISBN:
9780470721094
Upplaga:
1
Utgiven:
2011-09-30
Förlag:
John Wiley And Sons Ltd
Sidantal:
256