Språk | Engelska |
Bandtyp | Häftad |
Utgiven | 2011-03-18 |
Upplaga | 3 |
Fler upplagor | 2008/2, 2014/4, 2008/2, 2017/5, 2017/5, 2020/6, 2014/4 |
Antal sidor | 296 |
ISBN | 9780857022431 |
Kategori(er) |
Media & kommunikation |
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web linksPraise for the Second Edition:"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo (SAGE Publications)
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