Learn how to make pricing decisions that will maximize a firms profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholders importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this books balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making. (Cengage Learning EMEA)