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Service Management and Marketing | 1:a upplagan
- Danskt band, Engelska, 2015
- Författare: Christian Grönroos
- Betyg:
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Beskrivning
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.
With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.
The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life:
https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-
With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.
The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life:
https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-
Om denna bok
Service Management and Marketing av Christian Grönroos är en Danskt band bok med 544 sidor på Engelska. Detta är den 1:a upplagan som utgavs 2015 av John Wiley And Sons Ltd.
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Används vid svenska universitet
Denna kurslitteratur används aktivt i 2 universitetskurser vid lärosäten runt om i Sverige, inklusive:
Produktinformation
Kategori:
Okänd
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9781118921449
Upplaga:
1
Utgiven:
2015-07-31
Förlag:
John Wiley And Sons Ltd
Sidantal:
544