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Managing Innovation | 7:e upplagan
- Danskt band, Engelska, 2020
- Författare: Joe Tidd, John R Bessant
- Betyg:
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(32%)
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Onlinelager
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Fler utgåvor
-
Managing Innovation (2024)
537 kr
-
Managing Innovation (2013)
187 kr
-
Managing Innovation: Integrating Technological, Market and Organizational C (2009)
110 kr
Beskrivning
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice.
Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. “Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. “Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
Om denna bok
Managing Innovation av Joe Tidd och John R Bessant är en Danskt band bok med 624 sidor på Engelska. Detta är den 7:e upplagan som utgavs 2020 av John Wiley And Sons Ltd.
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Används vid svenska universitet
Denna kurslitteratur används aktivt i 2 universitetskurser vid lärosäten runt om i Sverige, inklusive:
Boken är särskilt populär inom Ekonomi & management-programmen.
Produktinformation
Kategori:
Ekonomi & management
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9781119713302
Upplaga:
7
Utgiven:
2020-12-18
Förlag:
John Wiley And Sons Ltd
Sidantal:
624