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Marketing An Introduction | 5:e upplagan
- Pocket, Engelska, 2015
- Författare: Gary Armstrong, Dr. Philip T. Kotler, Ross Brennan, Michael Harker
- Betyg:
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@keydown.escape.window="isOpen = false"
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Beskrivning
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Produktinformation
Kategori:
Ekonomi & management
Bandtyp:
Pocket
Språk:
Engelska
Förlag:
Pearson Education
Upplaga:
5
Utgiven:
2015-08-06
ISBN:
9781292017518
Sidantal:
648
Används bl.a. i följande kurser
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