Vi flyttar från butik till nätet - så funkar det framåt
Essentials of Marketing Research, Global Edition | 0:e upplagan
- Danskt band, Engelska, 2014
- Författare: Naresh Malhotra, David Birks, Peter Wills
- Betyg:
1067
kr
Skickas inom 0-2 vardagar
Butikslager
Onlinelager
I lager hos leverantör
Beskrivning
For courses in Marketing Research at two- and four-year colleges and universities
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
Om denna bok
Essentials of Marketing Research, Global Edition av Naresh Malhotra, David Birks och Peter Wills är en Danskt band bok med 432 sidor på Engelska. Den utgavs 2014 av Pearson Education.
Spara pengar – köp begagnad från Campusbokhandeln
Köp Essentials of Marketing Research, Global Edition begagnad från Campusbokhandeln och spara upp till 25% jämfört med nypris. Du kan bevaka den här boken så får du ett mail så fort vi får in den i lager som begagnad.
Genom att köpa & sälja begagnat sänker du kostnaden för studier både för dig och nästa student samtidigt som du gör nytta för klimatet.
Produktinformation
Kategori:
Okänd
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9781292060163
Upplaga:
0
Utgiven:
2014-06-26
Förlag:
Pearson Education
Sidantal:
432