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Selling and Sales Management | 11:e upplagan
- Danskt band, Engelska, 2019
- Författare: David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-fitzhugh
- Betyg:
Butikslager
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Beskrivning
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
New to this edition
New case studies and practical exercises.
Fully updated coverage of strategic selling and partnering.
Expanded coverage of ethical issues.
Enhanced discussion of the role of social media in selling.
Expanded coverage of the management of sales.
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
New to this edition
New case studies and practical exercises.
Fully updated coverage of strategic selling and partnering.
Expanded coverage of ethical issues.
Enhanced discussion of the role of social media in selling.
Expanded coverage of the management of sales.
Om denna bok
Selling and Sales Management av David Jobber, Geoffrey Lancaster och Kenneth Le Meunier-fitzhugh är en Danskt band bok med 496 sidor på Engelska. Detta är den 11:e upplagan som utgavs 2019 av Pearson Education.
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Används vid svenska universitet
Denna kurslitteratur används aktivt i 3 universitetskurser vid lärosäten runt om i Sverige, inklusive:
Produktinformation
Kategori:
Okänd
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9781292205021
Upplaga:
11
Utgiven:
2019-04-18
Förlag:
Pearson Education
Sidantal:
496