Sälj dina kursböcker, vinn presentkort på 1000 kr. Kom igång här
Innovation Management and New Product Development | 7:e upplagan
- Danskt band, Engelska, 2020
- Författare: Paul Trott
- Betyg:
913
kr
Skickas inom 0-2 vardagar
Butikslager
Onlinelager
I lager hos leverantör
Beskrivning
Explore key concepts of managing innovation and engage with latest developments in the field
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Pearson, the world's learning company.
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Pearson, the world's learning company.
Om denna bok
Innovation Management and New Product Development av Paul Trott är en Danskt band bok med 568 sidor på Engelska. Detta är den 7:e upplagan som utgavs 2020 av Pearson Education.
Spara pengar – köp begagnad från Campusbokhandeln
Köp Innovation Management and New Product Development begagnad från Campusbokhandeln och spara upp till 25% jämfört med nypris. Du kan bevaka den här boken så får du ett mail så fort vi får in den i lager som begagnad.
Genom att köpa & sälja begagnat sänker du kostnaden för studier både för dig och nästa student samtidigt som du gör nytta för klimatet.
Används vid svenska universitet
Denna kurslitteratur används aktivt i 6 universitetskurser vid lärosäten runt om i Sverige, inklusive:
Produktinformation
Kategori:
Okänd
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9781292251523
Upplaga:
7
Utgiven:
2020-12-28
Förlag:
Pearson Education
Sidantal:
568