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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition | 5:e upplagan
- Danskt band, Engelska, 2019
- Författare: Kevin Keller, Vanitha Swaminathan
- Betyg:
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Bästa pris
941
kr
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Du sparar 222 kr
(19%)
mot nypris
1163
kr
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913
kr
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Ella
, Åre
Du sparar 250 kr
(21%)
mot nypris
Butikslager
Onlinelager
6 st i lager
Beskrivning
For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
Free instructor resources PowerPoint slides for Strategic Brand Management
To access instructor resources you need to visit our global site here.
Create profitable brand strategies by building, measuring, and managing brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
Free instructor resources PowerPoint slides for Strategic Brand Management
To access instructor resources you need to visit our global site here.
Om denna bok
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition av Kevin Keller och Vanitha Swaminathan är en Danskt band bok med 624 sidor på Engelska. Detta är den 5:e upplagan som utgavs 2019 av Pearson Education.
Spara pengar – köp begagnad från Campusbokhandeln
Köp Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition begagnad från Campusbokhandeln och spara upp till 21% jämfört med nypris. Begagnade exemplar finns från 913 kr medan nya kostar 1,163 kr – en besparing på 250 kr. Köp tryggt med Campusbokhandeln.
Genom att köpa & sälja begagnat sänker du kostnaden för studier både för dig och nästa student samtidigt som du gör nytta för klimatet.
Används vid svenska universitet
Denna kurslitteratur används aktivt i 2 universitetskurser vid lärosäten runt om i Sverige, inklusive:
Produktinformation
Kategori:
Okänd
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9781292314969
Upplaga:
5
Utgiven:
2019-08-22
Förlag:
Pearson Education
Sidantal:
624