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Corporate Communication | 7:e upplagan
- Danskt band, Engelska, 2023
- Författare: Joep P. Cornelissen
- Betyg:
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508
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Du sparar 195 kr
(28%)
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Sälj den här bokenBeskrivning
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been fully updated to include:
* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
* the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media such as TikTok
* the increasing focus on sustainability and the United Nations' Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
The text has been fully updated to include:
* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
* the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media such as TikTok
* the increasing focus on sustainability and the United Nations' Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Om denna bok
Corporate Communication av Joep P. Cornelissen är en Danskt band bok med 328 sidor på Engelska. Detta är den 7:e upplagan som utgavs 2023 av Sage publications inc.
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Används vid svenska universitet
Denna kurslitteratur används aktivt i 5 universitetskurser vid lärosäten runt om i Sverige, inklusive:
Boken är särskilt populär inom Media & kommunikation-programmen.
Produktinformation
Kategori:
Media & kommunikation
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9781529600025
Upplaga:
7
Utgiven:
2023-11-11
Förlag:
Sage publications inc
Sidantal:
328