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D&AD. The Copy Book | 0:e upplagan
- Danskt band, Engelska, 2018
- Författare: Charlotte Fiell, Peter Fiell, Ingo F. Walther, Magdalena Droste, Peter Walther, Philip Jodidio, Rainer Metzger, Edward S. Curtis, Michael Johannes Ochs, Dian Hanson, Alain Silver, Alexander Roob, David Batterham, Hans-Michael Koetzle, Alison Castle, Henri Sick, James Ursini, Jean-Marie Le Minor, Auguste Racinet
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237
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Beskrivning
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
Om denna bok
D&AD. The Copy Book av Charlotte Fiell, Peter Fiell, Ingo F. Walther, Magdalena Droste, Peter Walther, Philip Jodidio, Rainer Metzger, Edward S. Curtis, Michael Johannes Ochs, Dian Hanson, Alain Silver, Alexander Roob, David Batterham, Hans-Michael Koetzle, Alison Castle, Henri Sick, James Ursini, Jean-Marie Le Minor och Auguste Racinet är en Danskt band bok med 544 sidor på Engelska. Den utgavs 2018 av TASCHEN GMBH.
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Köp D&AD. The Copy Book begagnad från Campusbokhandeln och spara upp till 25% jämfört med nypris. Du kan bevaka den här boken så får du ett mail så fort vi får in den i lager som begagnad.
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Produktinformation
Kategori:
Okänd
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9783836568524
Upplaga:
0
Utgiven:
2018-03-16
Förlag:
TASCHEN GMBH
Sidantal:
544