Sälj dina kursböcker, vinn presentkort på 1000 kr. Kom igång här

Logga in
Competing Against Luck | 0:e upplagan

Competing Against Luck | 0:e upplagan

  • Inbunden, Engelska, 2016
  • Författare: David S. Duncan
  • Betyg:
235
kr
Helt ny

Skickas inom 0-2 vardagar

Butikslager
Onlinelager
I lager hos leverantör
Välj butik

Beskrivning

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.

Om denna bok

Competing Against Luck av David S. Duncan är en Inbunden bok på Engelska. Den utgavs 2016 av Gardners Books.

Spara pengar – köp begagnad från Campusbokhandeln

Köp Competing Against Luck begagnad från Campusbokhandeln och spara upp till 25% jämfört med nypris. Du kan bevaka den här boken så får du ett mail så fort vi får in den i lager som begagnad.

Genom att köpa & sälja begagnat sänker du kostnaden för studier både för dig och nästa student samtidigt som du gör nytta för klimatet.

Används vid svenska universitet

Denna kurslitteratur används aktivt i 1 universitetskurser vid lärosäten runt om i Sverige, inklusive:

Produktinformation

Kategori:
Okänd
Bandtyp:
Inbunden
Språk:
Engelska
ISBN:
9780062435613
Upplaga:
0
Utgiven:
2016-10-04
Förlag:
Gardners Books
Sidantal:

Används bl.a. i följande kurser

Sök

Varukorg

Din varukorg är tom
Köp Sälj Sök Meny