Principles of Marketing | 15:e upplagan
- Häftad, Engelska, 2013
- Författare: Philip Kotler
- Betyg:
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Principles of Marketing, Global Edition (2017)
439 kr
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Principles of Marketing (2015)
363 kr
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Principles of Marketing (2001)
178 kr
Beskrivning
Learn how to create value and gain loyal customers.
Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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