Strategic Market Management | 6:e upplagan
- Häftad, Engelska, 2001
- Författare: David A. Aaker, Damien McLoughlin, Damien D. McLoughlin
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Beskrivning
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
* The most complete, systematic approach to external analysis available.
* Addresses key current strategy issues, and is noted for its extensive use of business examples.
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