A Business History of the Swatch Group | 1:a upplagan
- Inbunden, Engelska, 2014
- Författare: P. Donzé
- Betyg:
1165
kr
Skickas inom 6-10 vardagar
Butikslager
Onlinelager
I lager hos leverantör
Fler utgåvor
Beskrivning
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Produktinformation
Kategori:
Historia & arkeologi
Bandtyp:
Inbunden
Språk:
Engelska
Förlag:
Springer Nature
Upplaga:
1
Utgiven:
2014-04-10
ISBN:
9781137389060
Sidantal:
152