A Business History of the Swatch Group | 1:a upplagan
- Danskt band, Engelska, 2014
- Författare: P. Donzé
- Betyg:
857
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Beskrivning
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Produktinformation
Kategori:
Historia & arkeologi
Bandtyp:
Danskt band
Språk:
Engelska
Förlag:
Springer Nature
Upplaga:
1
Utgiven:
2014-04-11
ISBN:
9781349482221
Sidantal:
152