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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition | 6:e upplagan
- Danskt band, Engelska, 2016
- Författare: Fred David, Forest David
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For courses in strategy.
A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
Produktinformation
Kategori:
Okänd
Bandtyp:
Danskt band
Språk:
Engelska
Förlag:
Pearson Education
Upplaga:
6
Utgiven:
2016-08-30
ISBN:
9781292148496
Sidantal:
688