Marketing For Small Businesses Made Easy | 0:e upplagan

Straightforward guide to buildingmarketing programsthis no-nonsense, hands-on guide is the entrepreneurialmarketers battle plan for a successfulmarketing program. Marketing for Small Business MadeEasy contains specific action steps and to-do lists forevery step of the marketing process. Real-worldanecdotes and specific examples from well-knownstart-ups demonstrate the books practical skills.Author Kevin Epstein cuts through the buzzwordsand marketing jargon to offer you cutting-edge advice ona variety of traditional and high-tech tools, from billboardsto blogs. (McGraw-Hill)