Patent Management | 1:a upplagan
- Danskt band, Engelska, 2020
- Författare: Oliver Gassmann, Martin A. Bader, Mark James Thompson
- Betyg:
Skickas inom 6-8 vardagar
Fler utgåvor
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Uses and Limitations of the AHP Method (2021)
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The Two Sides of the Business Family (2021)
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Capital, Systems, and Objects (2020)
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Corporate Sustainability in Practice (2020)
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Narrative Organizations (2020)
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Strategic Management Control (2020)
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Global Marketing Strategy (2016)
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Beskrivning
A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book.
Thomas Landolt, Managing Director, IBM
A really comprehensive, all-in book about Patents – strategy, value, management and commercialization. And not forgetting what they are for – foster innovation.
Dr. Joerg Thomaier, Head of IP Bayer Group
Produktinformation