Marketing Theory | 3:e upplagan
- Inbunden, Engelska, 2016
- Författare: Michael J. Baker, Michael Saren
- Betyg:
Skickas inom 6-8 vardagar
Fler utgåvor
-
Marketing theory - a student text (2016)
501 kr
-
Marketing Theory (2010)
183 kr
-
Marketing Theory (2010)
1571 kr
-
Marketing Theory (2000)
186 kr
Beskrivning
In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.
Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Produktinformation