This text shows how competitive moves and countermoves in business escalate with such ferocity that the traditional sources of competitive advantage can no longer be sustained. D'Aveni argues that a company must fundamentally shift its strategic focus. He constructs a comprehensive model that shows how firms move up "escalation ladders" as advantage is continually created, eroded, destroyed and re-created through strategic manoeuvring in four arenas of competition. Using detailed examples from hypercompetitive industries such as computers, automobiles and pharmaceuticals, D'Aveni demonstrates how hypercompetitive firms succeed by disrupting the status quo and creating a continuous series of temporary advantages. (Bookdata)