the 9th edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.the superb author team of hisrich, peters, and shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. from bob hisrichs expertise in global entrepreneurship to mike peters background as a both a real-life entrepreneur and academic to dean shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. (McGraw-Hill)