A concise, detailed history of Rolex—one of the most coveted brands in the world With a collection of partly sporty and partly elegant three-hand watches, an iconic chronograph, and some interesting complications, Rolex has been setting the standard for the Swiss watch industry for more than 60 years. This photo-filled and information-packed volume pays tribute to this sought-after brand and what makes Rolex so special: the outstanding features of perfection. A professional team of authors, led by editor in chief and watch expert Peter Braun, has created a comprehensive and exciting portrait of this coveted luxury brand. From the Rolex company history to an examination of its sports watches, tool watches, and complication watches, this book provides deep insights into the production of the largest Swiss watch manufacturer.