This book is medicine. It's a kick-in-the-pants wake-up call, and boy, do you need it." New York Times bestselling author (Kiss and Make-up) GENE SIMMONS returns to explain his life philosophies: how he's gotten more sex, money and KISS than he ever imagined...and how you can too:"Let's face it, just because I stick out my tongue a lot and spit fire doesn't mean I have any qualifications to advise anyone on relationship, money or career issues. I don't. Yet I've lived with a beautiful woman for twenty years with never a cross word between us, in a relationship based on honesty and full disclosure. I've amassed a fortune - and "expert business people" work for me. And for three decades I've been in KISS - a band that has scaled the heights and broken every possible record, from album sales to touring to merchandising and licensing. What I have always had (thanks in full to my mother's wisdom) is an abiding faith in me. Call it a 'life philosophy': a philosophy about money (mine!) and happiness (mine again). It works for me. It can work for you!YOU'VE HEARD IT ALL BEFORE. THIS TIME, LISTEN! I want to pump you full of hope. I want to shake you inside out and make you realize that you, too, can have access to the American Dream. I spell that dream C-A-S-H. Once you realize that, and get comfortable with the idea that 'Me' is what it's all about, you'll be on your way. What will you say right before they put you six feet under? Will you say: 'I wish I would have.' 'I wish I could have.' 'I wish I should have...' Or will you say, 'I did it all. Thank you and good night.'" GENE SIMMONS co-founded KISS thirty years ago with Paul Stanley. KISS is America's number one gold record award winning group and has broken every attendance record set by Elvis Presley and the Beatles. KISS continues to be the juggernaut of the licensing and merchandising world with over 2,000 licenses from KISS condoms, and KISS Visa cards, to KISS caskets. Gene Simmons is the founder and publisher of his own magazine, Gene Simmons Tongue and was president of his own record label, Simmons Records/RCA. As a manager, Gene oversaw the musical careers of other recording artists, including Liza Minnelli, and he discovered Van Halen. He acted in motion pictures like Runaway and Wanted: Dead or Alive, and produced New Line Cinema's Detroit Rock City. He also has his own clothing imprint, and recently launched his first lecture tour.