Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments – on basic emotional processes in the brain and their role in controlling human behaviour.

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These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing.

Om författarna
Flemming Hansen is Professor at the Copenhagen Business School and Ekon. dr. from Lund University in Sweden. Sverre Riis Christensen is an Associate Director of TNS Gallup and holds a Master’s degree in marketing and organizational theory from the Copenhagen Business School.