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Global Marketing | 8:e upplagan
- Danskt band, Engelska, 2020
- Författare: Svend Hollensen
- Betyg:
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Onlinelager
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Fler utgåvor
-
Global Marketing (2016)
326 kr
-
Global Marketing (2013)
110 kr
-
Global Marketing (2010)
206 kr
-
Global Marketing (2007)
319 kr
Beskrivning
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.
This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies.
Key Features include:
A clear structure around the five main decisions marketing executives face in connection to the global marketing processes
Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
End-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applications
Updated case studies, including new chapter cases on Bumble, Jissbon and Waymo
With cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.
This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies.
Key Features include:
A clear structure around the five main decisions marketing executives face in connection to the global marketing processes
Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
End-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applications
Updated case studies, including new chapter cases on Bumble, Jissbon and Waymo
With cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.
Om denna bok
Global Marketing av Svend Hollensen är en Danskt band bok med 808 sidor på Engelska. Detta är den 8:e upplagan som utgavs 2020 av Pearson Education.
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Används vid svenska universitet
Denna kurslitteratur används aktivt i 2 universitetskurser vid lärosäten runt om i Sverige, inklusive:
Boken är särskilt populär inom Ekonomi & management-programmen.
Produktinformation
Kategori:
Ekonomi & management
Bandtyp:
Danskt band
Språk:
Engelska
ISBN:
9781292251806
Upplaga:
8
Utgiven:
2020-01-20
Förlag:
Pearson Education
Sidantal:
808